Celebrity Endorsements : Worth The Money?

A big, established, dominate brand has the money and weight to make a celebrity endorsement work. It’s usually a brand that consumers are familiar with and the exorbitant costs can be worthwhile in defending the brand’s position in the mind and keeping the category relevant and interesting.

Celebrity endorsements are usually not a wise choice for new brands with limited budgets. Better to use PR and a company leader as a spokesperson to build the brand first.

Paris Hilton and Carl’s Jr.(Carl's Jr. is a fast food restaurant)

Stuffing her face with fast-food burgers, I don’t think so. The only thing this heiress indulgences in is champagne, clothes and cosmetics.