Rachel Bilson -Tight Higth Jeans in Hollywood

Very love to look Rachel Bilson had at the launch of her new line Edie Rose store. Although the tie is distractingly long, I think she pulled off this style masterfully. Using the hat and tie to pull together this look, Bilson manages to channel the spirit of a proper young boy without looking like she was wearing a costume. The curvy skinny jeans and layered (pearl?) bracelets are a very nice touch.

Taylor Swift With a Plaque Commemorating 10 million

Taylor Swift and Big Machine label head Scott Borchetta presented Taylor Swift with a plaque commemorating 10 million in sales at Music City Jam during the 2010 Country Radio Seminar (CRS) held at the Nashville Convention Center. Photo Credit: AdMedia.

Taylor Swift - Honored With 10 Million Dollars In Sales Plaque

Jennifer Connelly as The Famous Cosmetic Company Branding

Thirty seven year old Oscar winning actress, Jennifer Connelly, has been chosen the brand ambassador of Revlon, the famous cosmetic company. She joins Revlon’s line-up of accomplished and glamorous women including Academy Award winning actress Halle Berry, actress Jessica Alba and Beau Garrett.



Celebrity endorsement is a big money making game and a great way to stay in the limelight.

Aishwarya Rai Brand Ambassador For Loreal Paris

Aishwarya Rai the official brand ambassador for Loreal Paris; yet again shoots for its commercial, looking stunningly flawless like never before! As Aishwarya says- ‘L’Oreal- because I am worth it’.

Building Branding With Celebrity

Celebrities, from the clothes they wear to the way they make up and accessorize their outfits, always impress people. Famous personalities are a major influence for our lifestyles so we always read the news related to what they wear. Mostly, celebrities promote clothing brands or footwear or perfume lines. Celebrity’s brands usually have high sales because people enjoy adapting famous people’s style.

To cut it short, I would say celebrity branding is all about transferring the value from a person to the product he or she endorses. Celebrities can be used in several ways to endorse a luxury fashion brand or show an association with the brand. The classic and most widely utilized method is the paid-for media advertisement mostly found in fashion magazines and television.